The Court of Justice of the European Union (CJEU), with its recent decision in the case Rintisch v. Eder [Decision of 25.10.2012, Case, C-553/2011] clarified that the use of a different form of a mark, which is also registered as a mark, constitutes “genuine use” of the mark, according to article 10 par. 2 of Directive 89/104/EC.
According to the facts of the case,Mr Rintischthe, the plaintiff, is the proprietor of the word marks PROTIPLUS and PROTI, as well as of the figurative mark, PROTIPOWER, which are registered for, amongst other things, protein-based products. Mr Eder, the defendant is the proprietor of the later word mark Protifit, registered for food supplements, vitamin preparations and dietetic foodstuffs The plaintiff had initiated proceedings against the defendant for the prohibition of use of his trademark Protifit, on the basis that there was likelihood of confusion mainly with the plaintiff’s mark PROTI and, secondarily with his marks PROTIPLUS and PROTIPOWER. The defendant contended in defence that the plaintiff had failed to use the trade mark PROTI. The plaintiff responded that he had put that trade mark to use by using the trade names ‘PROTIPLUS’ and ‘Proti Power’. At first instance, the plaintiff’s claims were rejected, on the ground that the rights deriving from the trade mark PROTI could not be relied on as against the trade mark ‘Protifit’. The Court of Appeals confirmed the decision of the first instance court.
Mr Rintisch appealed to the Bundesgerichtshof (Federal Court of Justice) on a point of law. The Bundesgerichtshof states, first of all, that, despite differing from the trade mark PROTI, the trade names ‘PROTIPLUS’ and ‘Proti Power’ do not alter the distinctive character of that trade mark and that the applicant put the trade marks PROTIPLUS and Proti Power to genuine use prior to the publication of the registration of the trade mark Protifit. The referring court thus starts from the premiss that PROTI must be regarded as having been put to “genuine use” for the purposes of Paragraph 26(3) of the MarkenG, which provides that “‘Use of the trade mark in a form different from the form in which it was registered shall also be regarded as use of a registered trade mark, provided that the differences do not alter the distinctive character of the mark. The first sentence must also be applied if the trade mark is also registered in the form in which it has been used.’
However, the referring court expresses uncertainty as to whether and, if so, in what circumstances the second sentence of Paragraph 26(3) of the MarkenG is consistent with Article 10(1) and (2)(a) of Directive 89/104.
The CJEU replied in the affirmative by saying that there is nothing at all in the wording of Article 10(2)(a) of Directive 89/104 to suggest that the different form in which the trade mark is used cannot itself be registered as a trade mark. Indeed, the only condition laid down in that provision is that the form in which the trade mark is used may differ from the form in which that trade mark was registered only in elements which do not alter the distinctive character of the mark (paragraph 20). The purpose of Article 10(2)(a) of Directive 89/104, which avoids imposing a requirement for strict conformity between the form used in trade and the form in which the trade mark was registered, is to allow the proprietor of the mark, in the commercial exploitation of the sign, to make variations in the sign, which, without altering its distinctive character, enable it to be better adapted to the marketing and promotion requirements of the goods or services concerned (par.21). That purpose would be jeopardised if, in order to establish use of the registered trade mark, an additional condition had to be met, whereby the different form in which that mark is used should not itself have been registered as a trade mark. In fact, the registration of new forms of a trade mark makes it possible, where necessary, to anticipate changes that may occur in the trade mark’s image and thus to adapt it to the realities of a changing market (par.22).
Hence, according to the CJEU, article 10 par.2 (a) of Directive 89/104 must be interpreted as meaning that the proprietor of a registered trade mark is not precluded from relying, in order to establish use of the trade mark for the purposes of that provision, on the fact that it is used in a form which differs from the form in which it was registered, without the differences between the two forms altering the distinctive character of that trade mark, even though that different form is itself registered as a trade mark. (par.30).
The CJEU, further, held that article 10 (2) (a) must be interpreted as precluding an interpretation of the national provision intended to transpose it into domestic law whereby Article 10(2)(a) does not apply to a ‘defensive’ trade mark which is registered only in order to secure or expand the protection of another registered trade mark that is registered in the form in which it is used” (par.33). This means that the abovementioned provision is also applicable in case of “defensive marks” that have as sole purpose of registration the extension of the scope of protection of the previous mark.
The said decision is, undoubtedly, good news for the proprietors of a portfolio of trademarks, having an element in common, since they just have to prove the use of a mark that is not substantially differentiated from the distinctive character of the previous mark, in order to fulfill the precondition of “genuine use”. In addition, the protection also extends to the “defensive” marks. These conclusions do not apply, however, in case of a “family” or “series” of marks, according to the decision of the CJEU in the case BRIDGE/BAINBRIDGE, as the Court expressly stated in the present case (par.25 et seq).